среда, 18 октября 2017

В Алматы прошла Международная выставка моды

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С 12 по 14 марта в Алматы прошла очередная, 19-я по счету Международная выставка моды Central Asia Fashion Spring- 2017. Данное мероприятие считается уникальным тем, что здесь представляются новые для казахстанского рынка производители обуви, одежды и различных аксессуаров. Участие в весеннем сезоне выставки принимали компании, представляющие Турцию, Россию, Беларусь, Монголию, Италию, Францию, Грецию, Финляндию, Казахстан и ряд других стран. А церемония официального открытия выставки сопровождалась модным показом молодых казахстанских дизайнеров, которые только начинают свой творческий путь в данной сфере.

Основной целью участия в международной выставке Central Asia Fashion для всех ее участников является представление на казахстанском рынке своих брендов. Как признают участники выставки, она для них стала идеальной площадкой, помогающей не только поддерживать связи с уже имеющимися партнерами. Здесь также можно познакомиться с новыми потенциальными клиентами, что доказывается практически каждый год.

В деловой программе данного мероприятия в общей сложности принимали участие более десяти авторитетных экспертов. В целом, они констатировали общее улучшение ситуации в плане розничной торговли модными изделиями, выделяя при этом динамику развития фэшн-отрасли. Как отметили участники деловой программы, в сравнении с аналогичным периодом минувшего года поток покупателей не сократился, однако, казахстанские покупатели при этом стали «куда более избирательнее».

Кроме того, за последние полгода желающие приобрести модные изделия активно использовали новую банковскую услугу «потребительские кредиты», что давало им возможность взять до 100 тысяч тенге в рассрочку для покупки модной одежды и обуви. При этом, участники деловой программы констатировали, что микрокредитование отнюдь не является лучшим способом стимулирования продаж. По их мнению, введение дисконтных карт станет более действенным способ стимуляции потребителей в плане совершения ими покупок.

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